During the WWDC, Apple unveiled a novelty coming in iOS 13: the ability to connect to websites and applications without having to provide your personal information, just using the Apple ID. This is not a function you’ve created right now and it’s been around for years, being able to connect using your Facebook, Google, LinkedIn, and some other services.
In an interview, a Google executive stated that Apple’s arrival in this segment will help make the Internet even safer.
Sign-In with Apple
With iOS 13, Apple gets in the way of companies offering single sign-on (SSO ), which makes it easy to connect to an app or website without first signing up for it. You just click the button for the service you already have an account and the site/app will accept your registration, without having to fill out forms, creating password and user.
The differential that Apple proposes is to protect the user’s privacy as much as possible. There is the option, for example, of not telling your real email address to the site, creating a temporary one. The company also undertakes not to pass on your personal information to anyone. This seems obvious, but some companies (like Facebook) do not make the same commitment to their users.
Better technology for the internet
In an interview with the American site The Verge, Google’s director of product management, Mark Risher, said he is particularly pleased to know that there will be a new “competitor” in the single sign-on (SSO) function.
Mark says that although it sounds simple and even silly, login buttons are much more resistant to common attacks such as phishing, and it saves users from having to create different passwords for each site. Or worse, always remember the same password in different places.
In its presentation, Apple slammed competitors, hinting that they generally leverage user data for other purposes. Mark disagrees on this point with regard to Google, although he admits that the attitude of some competitors ( cof, cof, Facebook, cof, cof ) does not help to create a good image of this type of service.
The executive stresses that Google’s SSO system preserves the customer’s data to the maximum. But perhaps what Apple has emphasized is that simply need a Google account already exposes the user’s data, regardless of whether he uses it to sign in or not. As the company needs the maximum data to target the advertising it sells, everything you use (email, photo space, etc.) is bargaining material for the search giant.
Finally, he says that the popularization of this type of service (SSO) will be better for the internet and will make people much safer.
To get a better understanding of how the feature will work on iOS 13, we’ll have to wait for developers to adopt it in their apps, which will only be available in September when the final release is released.